Brett Sko

BrettSko is a business whose own site puts it this way: "My intercontinental travels have enabled me to achieve countless engaging photographs that captivate an audience and inspire others to embark on new adventures." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.6 out of 10.

On the page itself the strengths are clear: crawler access and the files AI engines look for. It is passable on a partly stated business identity. What holds it back is sitemaps and entity links AI can follow, structured data describing the business, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).