⚡ This is your brand? Claim your page FREE and bring it to life on AI search.
AI Visibility Scorecard
Brewdog
brewdog.com · E-commerce
Somewhat visible. AI bots can read Brewdog, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 14 times
ChatGPT · Apple Intelligence · Claude · Meta AI
#101,421 of 663,295 in E-commerce for AI visibility
6
AEO Visibility
iBorderline · 5.6/10
10
Muse Index Score
iAI agent readiness
Basic · 10/100
0
AI Adoption
iNone detected · 0/100
About Brewdog
from our crawl and measurement
Brewdog is a business whose own site puts it this way: "Welcome to Planet BrewDog. Buy our craft beers on our online shop, enjoy them alongside some epic food in our bars or pick up a fresh pack in your local supermarket." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.
Our crawl found structured data on the page (WebSite), an llms.txt file for AI models and a sitemap. It is missing a heading structure that lays out what it offers.
AI crawlers have visited 12 times in our tracking, including GPTBot (ChatGPT), Applebot (Siri) and ClaudeBot (Anthropic).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
3
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
9
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
4
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
5
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.6/10, Brewdog has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Brewdog
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Brewdog.
Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/brewdog
Cite this score: Engagemii (2026). "AEO Score for Brewdog." Retrieved from https://engagemii.com/aeo/brands/brewdog
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
Powered by Engagemii - The Answer Engine Optimization (AEO) Platform