#1,078,448 OF 1,961,914 IN MEDIA & ENTERTAINMENT
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AI Visibility Scorecard
Bring Back Refill
bringbackrefill.org · Media & Entertainment
Borderline visible. AI bots can crawl Bring Back Refill, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#1,078,448 of 1,961,914 in Media & Entertainment for AI visibility
4
AEO Visibility
iBorderline · 4.4/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About Bring Back Refill
from our crawl and measurement
"Join Story of Stuff’s Bring Back Refill campaign, calling on Coca‑Cola, beverage brands & policymakers to restore refillable bottles and reduce plastic waste." That is how Bring Back Refill introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.4 out of 10.
Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList) and a readable heading structure. It is missing an llms.txt file and a sitemap.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.4/10, Bring Back Refill is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
Why Coca-Cola?
The Coca-Cola Company is the largest consumer-facing global seller of plastics, producing 134 billion – almost one quarter (23%) – of the world’s PET plastic bottles. Its “Every Bottle Back” pledge stands in stark contrast to the company’s #1 ranking for five years running in #BreakFreeFromPlastic’s brand audits of plastic pollution.
Is this your brand?
The exact fixes for Bring Back Refill
Which AI engines already crawl you
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on September 19, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/bringbackrefill-org
Cite this score: Engagemii (2026). "AEO Score for Bring Back Refill." Retrieved from https://engagemii.com/aeo/brands/bringbackrefill-org
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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