By Design EM

"Interior Design website for services customized for your design needs. We do Kitchen and Bath design, design for additions and remodels, color consultation, and help with tile and flooring." That is how By Design EM of Interlochen, MI introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.5 out of 10.

On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity and crawler access and the files AI engines look for. It is passable on some structured data and partial sitemap and link coverage. What holds it back is credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). The site links to no social profiles, so there is nothing tying the brand to a wider presence.