AI visibility score
7.7/ 10Good

#3 of 739,422 in E-commerce

As of 2026-08-02 · Engagemii indexCheck another site →Live terminal →

AI Visibility Scorecard

Byrna

Byrna

Unclaimed

byrna.com · E-commerce

Well-positioned for AI search. The breakdown below shows where Byrna is still leaving points on the table.

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AI engines read this profile 19 times

Meta AI · Claude · ChatGPT · Perplexity

#3 of 739,422 in E-commerce for AI visibility

100

AI Naming Predictability

i

AI names companies like this often · 100/100

E-commerce average 18

Top 1% of E-commerce

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7.7

AEO Visibility

i

Visible · 7.7/10

E-commerce average 4.0

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3.7

Network Authority

i

Lightly connected · 3.7/10

3 relationships on record. The bigger your network, the more likely AI picks you.

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20

Muse Index Score

i

AI agent readiness

Transactable · 20/100

E-commerce average 27

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0

AI Adoption

i

None detected · 0/100

E-commerce average 0

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Relationship details

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About Byrna

from our crawl and measurement

Byrna is a business whose own site puts it this way: "One of the best defense products available is the Byrna SD, a legal, non-lethal self-defense weapon that fires pepper filled rounds up to 60 feet using CO2." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.7 out of 10.

Our crawl found structured data on the page (WebSite), an llms.txt file for AI models and a sitemap.

AI crawlers have visited 10 times in our tracking, including ClaudeBot (Anthropic), GPTBot (ChatGPT) and Meta AI.

Company ·
Byrna
Website ·
byrna.com
Industry ·
E-commerce
Location ·
Andover, Massachusetts
Site status ·
Live (The website showed an active business site when last checked (Oct 31, 2026).)
Last scored ·
Aug 2, 2026

The 6 on-page signals AI reads

Strong · Good · Fair · Weak

Structured Data

Weak

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Good

Clear headings and answer-style content.

Entity Clarity

Fair

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Weak

Experience, Expertise, Authority, Trust markers.

Technical AEO

Strong

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Strong

Sitemaps and entity links AI can follow.

The 6 off-page signals AI reads

How the web signals your brand to AI

Backlinks

Strong

Inbound links from other sites.

Domain Authority

Good

Established authority for your domain.

Reference Presence

Weak

Not in AI knowledge graphs yet.

News & Press

Weak

No press coverage found yet.

Community

Weak

No community discussion yet.

Social Mentions

Good

Social discussion and mentions.

What this score means

Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 7.7/10, Byrna has a working base to build on - fixable, and the signals above are where to start.

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The exact fixes for Byrna

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From the blog

Which AI is actually reading your website?→Why your brand doesn't show up in ChatGPT answers→The complete AEO checklist for small business→What is AEO? The beginner's guide→See all posts→
Picked for Byrna: AEO & AI Search

The AEO Checklist Every Small Business Owner Needs Right Now

Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.

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Byrna lists 136 products, 124 in stock, priced 4.99 to 699.99.

Show all 136 products

Machine-readable copy: the product feed (JSON).

Source & Attribution

Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/byrna

Cite this score: Engagemii (2026). "AEO Score for Byrna." Retrieved from https://engagemii.com/aeo/brands/byrna

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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