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AI Visibility Scorecard
NBA.com
ca.nba.com · Sports & Recreation
Well-positioned for AI search. The breakdown below shows where NBA.com is still leaving points on the table.
AI engines read this profile 18 times
Meta AI · Claude · ChatGPT · Amazon Alexa
#1 of 238,931 in Sports & Recreation for AI visibility
8
AEO Visibility
iVisible · 8.2/10
35
Muse Index Score
iAI agent readiness
Agent-ready · 35/100
0
AI Adoption
iNone detected · 0/100
About NBA.com
from our crawl and measurement
"Follow the action on NBA scores, schedules, stats, news, teams, and players. Buy tickets or watch the games anywhere with NBA League Pass." That is how NBA.com introduces itself. To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 8.2 out of 10.
Our crawl found structured data on the page (SportsOrganization, WebPage, BreadcrumbList) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited 7 times in our tracking, including ClaudeBot (Anthropic), GPTBot (ChatGPT) and Meta AI.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
4
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
10
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
6
Established authority for your domain.
Reference Presence
10
Recognized in AI knowledge graphs.
News & Press
9
Press and news coverage.
Community
6
Forum and community discussion.
Social Mentions
9
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 8.2/10, NBA.com has a working base to build on - fixable, and the signals above are where to start.
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The exact fixes for NBA.com
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/ca-nba
Cite this score: Engagemii (2026). "AEO Score for NBA.com." Retrieved from https://engagemii.com/aeo/brands/ca-nba
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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