The CAREWELL Project: Promoting health and self-care among family carers in the workplace

The CAREWELL Project: Promoting health and self-care among family carers in the workplace describes itself simply: "Family carers are the principal source of care for those in need of support due to a long-term illness, disability or frailty in the community; it is estimated that this group save the." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.0 out of 10.

On the page itself the strengths are clear: crawler access and the files AI engines look for. It is passable on a workable page structure and a partly stated business identity. What holds it back is sitemaps and entity links AI can follow, structured data describing the business and credibility markers like credentials or reviews.

Off the page there is only faint evidence that the domain is only lightly established. Beyond that, almost no other sites link to it, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.