AI Visibility Scorecard
Casper
casper.com · Home & Living
Well-positioned for AI search. Its weakest signals, Domain Authority, News & Press and Community, are where Casper still has room to grow.
AI engines read this profile 55 times
Meta AI · Perplexity · Amazon Alexa · Claude
Top 1% in Home & Living for AI visibility
99
AI Naming Predictability
iAI names companies like this often · 99/100
Home & Living average 5
See what's behind this score →8.84
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in Home & Living average 2. Claim your page and Engagemii is your first.
See what's behind this score →65
Muse Index Score
iAI agent readiness
Transactable · 65/100
Home & Living average 21
See what's behind this score →0
About Casper
from our crawl and measurement
Casper is a business whose own site puts it this way: "Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 8.84 out of 10.
Our crawl found structured data on the page (BreadcrumbList, Organization, FAQPage), an llms.txt file for AI models and a sitemap.
AI crawlers have read this profile 55 times in our tracking, including Meta AI, PerplexityBot and AmazonBot (Alexa AI).
- Company ·
- Casper
- Website ·
- casper.com
- Industry ·
- Home & Living
- Location ·
- New York, NY
- Site status ·
- Live (The website showed an active business site when last checked (Oct 31, 2026).)
- Last scored ·
- Nov 8, 2026
The 6 on-page signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Good
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
The 6 off-page signals AI reads
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
-
Not yet measured.
News & Press
Fair
Press and news coverage.
Community
Fair
Forum and community discussion.
Social Mentions
Good
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 8.84/10, Casper is well placed; the signals above show what is left to gain.
Frequently Asked Questions
What makes Casper mattresses different?
Casper mattresses are developed by a team of sleep obsessed engineers and designers, plus a Certified Professional Ergonomist– true experts dedicated to delivering the sleep you deserve. We have two rules: everything we design must be tested and must help sleep. Let Casper help you choose the perfect new mattress for your home. Over the past 11 years we have taken valuable feedback from sleepers like you to design the best products for a great night’s rest. Our Zoned Support™ system provides optimal spinal alignment without sacrificing comfort — giving you the choice between the comfy “on the
What is a mattress in a box? How long does it take for a Casper mattress to expand?
A mattress in a box is a mattress that’s compressed in an air-sealed bag and rolled tight so that it can fit into a box that’s easier to maneuver than a traditional mattress. This innovation gives you the freedom to explore our mattress collection, compare choices, and order the best mattress for your needs online, all delivered straight to your door. When you receive the mattress, all you’ll need to do is pull it out of its packaging, lay it flat on your bed frame or floor, and let it expand. Foam and hybrid mattresses can be slept on almost right away but may take up to 48 hours to expand fu
How long will my Casper mattress last?
Every Casper mattress is engineered for both comfort and durability, our premium foams (and innerspring coils inside our Hybrid mattresses) provide lasting support for a full decade—our warranty backs it up.
Disclaimers
*See complete Risk-Free Trial details here *See complete warranty details here *Based on all eCommerce, retail, and wholesale reviews *Consumer Reports does not endorse products or service †Based on a randomized survey of Casper mattress owners conducted in May 2024 ‡Based on customers from 1/1/25-6/30/25 who on a scale of 0-10, rated Casper an 8, 9, or 10 when asked their likelihood to recommend Casper
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalSign up free to read the full article and get your AEO fix list for Casper.
Casper lists 218 products, 201 in stock, priced 0.00 to 11,258.00.
Show all 218 products
- Sateen Pillowcase Set · 69.00 · Sheets
- Sateen Duvet Cover · 149.00 · Sheets
- Sateen Sheet Set · 139.00 · Sheets
- Uncover Your Mattress · 0.00 · out of stock · Mattress
- Freshman Bundle · 319.00 · Bundles
- Comfy Bundle - CalKing/Fog · 359.00 · Bundles
- Comfy Bundle - CalKing/Eucalyptus · 359.00 · Bundles
- Comfy Bundle - King/Fog · 359.00 · out of stock · Bundles
- Comfy Bundle - King/Eucalyptus · 359.00 · out of stock · Bundles
- Comfy Bundle - Queen/Fog · 289.00 · Bundles
- Comfy Bundle - Queen/Eucalyptus · 289.00 · out of stock · Bundles
- Comfy Bundle - Full/Fog · 289.00 · Bundles
- Comfy Bundle - Full/Eucalyptus · 289.00 · Bundles
- Comfy Bundle - TwinXL/Fog · 184.00 · out of stock · Bundles
- Comfy Bundle - TwinXL/Eucalyptus · 184.00 · out of stock · Bundles
- Comfy Bundle - Twin/Fog · 184.00 · Bundles
- Comfy Bundle - Twin/Eucalyptus · 184.00 · Bundles
- Nap Pillow · 59.00 · Pillows
- Cloud One Adjustable Bundle - Split King · 4,956.00 · Bundles
- Cloud One Adjustable Bundle - CalKing · 4,318.00 · Bundles
- Cloud One Adjustable Bundle - King · 4,318.00 · Bundles
- Cloud One Adjustable Bundle - Queen · 2,778.00 · Bundles
- Cloud One Adjustable Bundle - Full · 2,728.00 · Bundles
- Cloud One Adjustable Bundle - TwinXL · 2,478.00 · Bundles
- Original Cooling Pillow Double Pack · 198.00 · Pillows
- Original Cooling Pillow · 99.00 · Pillows
- Sateen Sham 2025 · 79.00 · Clearance
- Lightweight Down Duvet · 229.00 · Duvets
- Sateen Duvet Cover 2025 · 99.00 · Clearance
- Cool Sleep Bundle - CalKing/Indigo · 587.00 · out of stock · Bundles
- Cool Sleep Bundle - CalKing/White · 587.00 · Bundles
- Cool Sleep Bundle - CalKing/Gray · 587.00 · out of stock · Bundles
- Cool Sleep Bundle - King/Indigo · 587.00 · out of stock · Bundles
- Cool Sleep Bundle - King/White · 587.00 · Bundles
- Cool Sleep Bundle - King/Gray · 587.00 · out of stock · Bundles
- Cool Sleep Bundle - Queen/Indigo · 497.00 · out of stock · Bundles
- Cool Sleep Bundle - Queen/White · 497.00 · Bundles
- Cool Sleep Bundle - Queen/Gray · 497.00 · out of stock · Bundles
- Cool Sleep Bundle - Full/Indigo · 497.00 · Bundles
- Cool Sleep Bundle - Full/White · 497.00 · Bundles
- Cool Sleep Bundle - Full/Gray · 497.00 · Bundles
- Cool Sleep Bundle - TwinXL/Indigo · 288.00 · out of stock · Bundles
- Cool Sleep Bundle - TwinXL/White · 288.00 · Bundles
- Cool Sleep Bundle - TwinXL/Gray · 288.00 · out of stock · Bundles
- Cool Sleep Bundle - Twin/Indigo · 288.00 · out of stock · Bundles
- Cool Sleep Bundle - Twin/White · 288.00 · Bundles
- Cool Sleep Bundle - Twin/Gray · 288.00 · out of stock · Bundles
- Comfy Bundle - CalKing/Indigo · 359.00 · Bundles
- Comfy Bundle - CalKing/White · 359.00 · Bundles
- Comfy Bundle - CalKing/Gray · 359.00 · Bundles
- Comfy Bundle - King/Indigo · 359.00 · Bundles
- Comfy Bundle - King/White · 359.00 · Bundles
- Comfy Bundle - King/Gray · 359.00 · Bundles
- Comfy Bundle - Queen/Indigo · 289.00 · Bundles
- Comfy Bundle - Queen/White · 289.00 · Bundles
- Comfy Bundle - Queen/Gray · 289.00 · Bundles
- Comfy Bundle - Full/Indigo · 289.00 · Bundles
- Comfy Bundle - Full/White · 289.00 · Bundles
- Comfy Bundle - Full/Gray · 289.00 · Bundles
- Comfy Bundle - TwinXL/Indigo · 184.00 · Bundles
- Comfy Bundle - TwinXL/White · 184.00 · Bundles
- Comfy Bundle - TwinXL/Gray · 184.00 · Bundles
- Comfy Bundle - Twin/Indigo · 184.00 · out of stock · Bundles
- Comfy Bundle - Twin/White · 184.00 · Bundles
- Comfy Bundle - Twin/Gray · 184.00 · Bundles
- Waterproof Mattress Protector · 109.00 · Protectors
- Snug™ · 599.00 · Mattress
- Dream Max with QuickCool™ Cover · 2,870.00 · Mattress
- Dream with QuickCool™ Cover · 1,770.00 · Mattress
- Battery Recycle Fee · 1.94 · Fee
- Remote Shipping Fee · 20.00 · Fee
- Recycle Fee · 18.00 · Fee
- Digital Gift Card · 50.00 · Accessories
- Dream Max Bundle - Split King · 6,256.00 · Bundles
- Dream Max Bundle - CalKing · 4,773.00 · Bundles
- Dream Max Bundle - King · 4,773.00 · Bundles
- Dream Max Bundle - Queen · 3,838.00 · Bundles
- Dream Max Bundle - Full · 3,688.00 · Bundles
- Dream Max Bundle - TwinXL · 3,128.00 · Bundles
- Dream Bundle - Split King · 4,276.00 · Bundles
- Dream Bundle - CalKing · 3,273.00 · Bundles
- Dream Bundle - King · 3,273.00 · Bundles
- Dream Bundle - Queen · 2,463.00 · Bundles
- Dream Bundle - Full · 2,338.00 · Bundles
- Dream Bundle - TwinXL · 2,138.00 · Bundles
- Dream Bundle - Twin · 2,028.00 · Bundles
- Dream Bundle · 2,028.00 · Bundles
- Cloud One Best-Selling Bundle - Split King · 3,264.00 · Bundles
- Cloud One Best-Selling Bundle - CalKing · 2,427.00 · Bundles
- Cloud One Best-Selling Bundle - King · 2,427.00 · Bundles
- Cloud One Best-Selling Bundle - Queen · 1,842.00 · Bundles
- Cloud One Best-Selling Bundle - Full · 1,792.00 · Bundles
- Cloud One Best-Selling Bundle - TwinXL · 1,632.00 · Bundles
- Cloud One Best-Selling Bundle - Twin · 1,532.00 · Bundles
- Element Mattress · 445.00 · Uncategorized
- Build Your Own Bundle · 1,248.00 · Bundles
- Mattress Topper · 155.00 · Accessories
- Mattress Topper · 125.00 · Accessories
- Cloud One · 1,124.00 · Mattress
- Cool Sleep Bundle · 288.00 · Bundles
- Comfy Bundle · 184.00 · Bundles
- Adjustable Max Bundle · 4,979.00 · Bundles
- Snow Max Adjustable Max Bundle - Split King · 11,258.00 · Bundles
- Snow Max Adjustable Max Bundle - CalKing · 9,549.00 · Bundles
- Snow Max Adjustable Max Bundle - King · 9,549.00 · Bundles
- Snow Max Adjustable Max Bundle - Queen · 6,689.00 · Bundles
- Snow Max Adjustable Max Bundle - TwinXL · 5,629.00 · Bundles
- Dream Max Adjustable Max Bundle - Split King · 9,958.00 · Bundles
- Dream Max Adjustable Max Bundle - CalKing · 8,674.00 · Bundles
- Dream Max Adjustable Max Bundle - King · 8,674.00 · Bundles
- Dream Max Adjustable Max Bundle - Queen · 5,939.00 · Bundles
- Dream Max Adjustable Max Bundle - TwinXL · 4,979.00 · Bundles
- One Adjustable Bundle - King · 4,068.00 · Bundles
- Dream Adjustable Pro Bundle - King · 6,174.00 · Bundles
- Snow Adjustable Pro Bundle - King · 7,074.00 · Bundles
- Adjustable Pro Bundle · 3,564.00 · Bundles
- Snow Adjustable Pro Bundle - CalKing · 7,074.00 · Bundles
- Snow Adjustable Pro Bundle - Split King · 7,908.00 · Bundles
- Snow Adjustable Pro Bundle - Queen · 4,714.00 · Bundles
- Snow Adjustable Pro Bundle - TwinXL · 3,954.00 · Bundles
- Dream Adjustable Pro Bundle - CalKing · 6,324.00 · Bundles
- Dream Adjustable Pro Bundle - Split King · 7,108.00 · Bundles
- Dream Adjustable Pro Bundle - Queen · 3,964.00 · Bundles
- Dream Adjustable Pro Bundle - TwinXL · 3,564.00 · Bundles
- Adjustable Bundle · 2,228.00 · Bundles
- One Adjustable Bundle - CalKing · 4,068.00 · Bundles
- One Adjustable Bundle - Split King · 4,456.00 · Bundles
- One Adjustable Bundle - Queen · 2,553.00 · Bundles
- One Adjustable Bundle - Full · 2,478.00 · Bundles
- One Adjustable Bundle - TwinXL · 2,228.00 · Bundles
- Snow Max Bundle - Split King · 7,596.00 · Bundles
- Snow Max Bundle - CalKing · 5,688.00 · Bundles
- Snow Max Bundle - King · 5,688.00 · Bundles
- Snow Max Bundle - Queen · 4,628.00 · Bundles
- Snow Max Bundle - Full · 4,378.00 · Bundles
- Snow Max Bundle - TwinXL · 3,798.00 · Bundles
- Snow Bundle · 2,548.00 · Bundles
- Snow Bundle - Split King · 5,096.00 · Bundles
- Snow Bundle - CalKing · 4,063.00 · Bundles
- Snow Bundle - King · 4,063.00 · Bundles
- Snow Bundle - Queen · 3,228.00 · Bundles
- Snow Bundle - Full · 3,128.00 · Bundles
- Snow Bundle - TwinXL · 2,548.00 · Bundles
- One Best-Selling Bundle - Split King · 2,764.00 · Bundles
- One Best-Selling Bundle - CalKing · 2,177.00 · Bundles
- One Best-Selling Bundle - King · 2,177.00 · Bundles
- One Best-Selling Bundle - Queen · 1,617.00 · Bundles
- One Best-Selling Bundle - Full · 1,542.00 · Bundles
- One Best-Selling Bundle - TwinXL · 1,382.00 · Bundles
- One Best-Selling Bundle - Twin · 1,282.00 · Bundles
- Best-Selling Bundle · 1,282.00 · Bundles
- Headboard Bracket · 45.00 · Adjustables
- Breathable Mattress Protector 2023 · 119.00 · Clearance
- Adjustable Base Max · 2,150.00 · Adjustables
- Adjustable Base Pro · 1,725.00 · Adjustables
- Adjustable Base · 1,145.00 · Adjustables
- Silk Sleep Mask · 39.00 · Clearance
- Extend Protection Plan · 19.20 · Extend Protection Plan
- Foundation Pin · 15.00 · Replacement Parts
- Dog Bed Cover · 69.00 · Replacement Parts
- Mattress Removal · 0.00 · Service
- Hyperlite Sham · 79.00 · Clearance
- Hyperlite Duvet Cover · 99.00 · Sheets
- SuperSoft Duvet Cover · 99.00 · Sheets
- Percale Sham · 79.00 · Clearance
- Percale Duvet Cover · 99.00 · Sheets
- Original Mattress · 895.00 · Uncategorized
- Original Hybrid Mattress · 1,095.00 · Uncategorized
- Pinstripe Plaid Throw · 129.00 · Clearance
- Bold Plaid Throw · 129.00 · Clearance
- Weighted Blanket · 169.00 · Clearance
- Extend Protection Plan · 54.99 · Extend Protection Plan
- Extend Protection Plan · 0.09 · Extend Protection Plan
- Extend Protection Plan · 5,499.00 · Extend Protection Plan
- Blanket Robe · 169.00 · Accessories
- Backrest Pillow · 129.00 · Pillows
- Repose Bed Frame · 995.00 · Furniture
- Upholstered Bed Frame · 595.00 · Furniture
- Lightweight Down Alt Duvet · 159.00 · Duvets
- Down Duvet · 259.00 · Duvets
- Percale Pillowcase Set · 39.00 · Sheets
- SuperSoft Pillowcase Set · 39.00 · Sheets
- Hyperlite Pillowcase Set · 39.00 · Sheets
- Pillow Repose Headboard · 695.00 · Furniture
- Wood Repose Headboard · 545.00 · Furniture
- Drift Attachable Headboard · 495.00 · Furniture
- Bliss Attachable Headboard · 795.00 · Furniture
- The Dog Bed · 139.00 · Accessories
- Glow · 129.00 · Accessories
- Comfy Mattress Topper · 199.00 · Clearance
- Glow Night Light · 35.00 · Accessories
- Metal Bed Frame · 119.00 · Furniture
- Foundation · 299.00 · Furniture
- Adjustable Max 2023 · 1,995.00 · Clearance
- Adjustable Pro 2023 · 1,195.00 · Clearance
- Adjustable Base 2023 · 895.00 · Clearance
- SuperSoft Sheet Set · 109.00 · Sheets
- Percale Sheet Set · 109.00 · Sheets
- Hyperlite Sheet Set · 109.00 · Sheets
- Breathable Mattress Protector · 129.00 · Protectors
- Waterproof Mattress Protector 2025 · 109.00 · Clearance
- Foam Pillow with Snow Technology Double Pack · 338.00 · Pillows
- Down Pillow Double Pack · 318.00 · Pillows
- Hybrid Pillow Double Pack · 258.00 · Pillows
- Hybrid Snow Pillow Double Pack · 358.00 · Pillows
- Original Pillow Double Pack · 150.00 · Pillows
- Foam Pillow with Snow Technology · 169.00 · Pillows
- Down Pillow · 159.00 · Pillows
- Hybrid Snow Pillow · 179.00 · Pillows
- Original Pillow · 75.00 · Pillows
- Snow Max · 3,370.00 · Mattress
- Dream Max · 2,720.00 · Mattress
- Snow · 2,120.00 · Mattress
- The One · 874.00 · Mattress
- Haven Bed Frame · 1,895.00 · Furniture
- Down-Alt Duvet · 179.00 · Duvets
- Hybrid Pillow · 129.00 · Pillows
- Dream · 1,620.00 · Mattress
Machine-readable copy: the product feed (JSON).
Source & Attribution
Scored by Engagemii on November 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/casper
Cite this score: Engagemii (2026). "AEO Score for Casper." Retrieved from https://engagemii.com/aeo/brands/casper
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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