Causality Engine

Wait, what even is attribution?

Attribution is how you figure out which of your ads actually led to a sale. Right now, most tools just credit the last ad someone clicked, even if they saw five other ads first. It's like giving all the credit to the waiter and ignoring the chef.

Why should I care if my attribution is wrong?

Because you're making spending decisions based on lies. If your dashboard says Meta is your best channel but it's actually TikTok creating the demand, you'll cut the thing that's actually working. Wrong attribution means wasted budget. Every single month.

My Shopify dashboard shows me sales. Isn't that enough?

Shopify tells you what sold. It doesn't tell you why it sold. Was it the Instagram ad they saw Tuesday? The Google search on Thursday? The email on Saturday? Shopify just sees the finish line. We show you the whole race.

I'm not technical. Can I actually use this?

If you can connect your Shopify store and your GA4 account, you can use Causality Engine. No code. No pixels. No 90-day onboarding. Two minutes, and you'll see which channels actually cause sales.

How is this different from what Meta and Google already tell me?

Meta says it drove the sale. Google says it drove the sale. TikTok says it drove the sale. They all take credit for the same purchase. We're the only ones who don't have an ad budget to protect. So we tell you the truth.