The Charley Project

The Charley Project describes itself simply: "It does not actively investigate cases; it is merely a publicity vehicle for missing people who are often neglected by the press and forgotten all too soon." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.1 out of 10, readable in places and missing in others.

On the page it is passable on a workable page structure and basic crawler access. What holds it back is a clearly stated business identity, structured data describing the business, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Away from its own site, other sites link to it, it turns up in press coverage and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business and nobody is discussing it where AI engines look.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic). The site links to no social profiles, so there is nothing tying the brand to a wider presence.