Chart Checker

What would make a good TITLE? hint?

This title is quite long. And since it reflects the insight provided by the chart, we might do better to think of it as the takeaway. A good title will be value neutral with no fluff, according to Duarte, and describes what is being measured. It is more often a pithy phrase than a longer sentence. You could do worse than "How Our Customers Select Providers", which is succinct but descriptive.

What would make a good SUBTITLE? hint?

This subtitle introduces the survey question, which is useful for providing context for the chart. However this subtitle is quite wordy.

How might we simplify the SOURCE? hint?

Sources are ancillary (supplementary, supporting) information. It's important to source our data, but it's not there to help us drive home the central insight. For this reason, we make the font much smaller, lighter, and keep it out of the way, bottom left.

Write a TAKEAWAY that captures the central insight. hint?

The sentence in the space usually reserved for the title is a pretty great takeaway: "Demonstrating effectiveness is the most important consideration when selecting a provider." The use of bold as a preattentive attribute, emphasizing the attribute "Demonstrating Effectiveness," is a strong choice, although we might consider also using a color such as dark blue to match the bar color for that attribute on the chart.

Write the SCRIPT for what you plan to say when you present this slide. hint?

For each slide, I recommend you write a brief script. It's important to remember that you will not be reading that script verbatim during your presentation. The act of writing the script is simply to help you create unified content to include, and perhaps discover useful turns of phrase and transitions. However, you will not be reading the script verbatim to your audience.