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AI Visibility Scorecard
So What
chriscillizza.substack.com · Media & Entertainment
Somewhat visible. AI bots can read So What, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#21,543 of 1,898,195 in Media & Entertainment for AI visibility
6.8
/10
AEO Score
About So What
from our crawl and measurement
"An independent news creator. I call balls and strikes no matter what uniform the batter at the plate is wearing. Fair and fearless. Not owned by a billionaire or a massive...." That is how So What introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.7 out of 10, readable in places, missing in others.
Almost none of the machinery AI engines read is present, including structured data describing the business, an llms.txt file, a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
2
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
2
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
8
Established authority for your domain.
Reference Presence
10
Recognized in AI knowledge graphs.
News & Press
10
Press and news coverage.
Community
10
Forum and community discussion.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.8/10, So What has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for So What
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/chriscillizza-substack
Cite this score: Engagemii (2026). "AEO Score for So What." Retrieved from https://engagemii.com/aeo/brands/chriscillizza-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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