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Are you in uncharted waters?

Military Generals have entire intelligence divisions dedicated to making maps . Corporate CEOs have departments and professional service firms devoted to mapping their industry value chain, their competitors, their customers, their own organizations, and their financial markets. Maps are used to make the decisions that achieve strategic goals.

What exactly are market maps?

We see markets as a special kind of computing machine with many components working together to produce value for the end consumer. But unlike normal machines, where all components are forced to work together, free market participants only work together if they can reach an agreement on their share of the value being created.

Why use maps?

The view from the ground is real-time, accurate, and immediate. A map cannot possibly compete with your own eyes on these points. But that is not what maps are for. Maps provide a different perspective. An overview of the terrain, a view of yourself from the outside, relative to the landscape.

Why Clear Colony?

Maps are expensive, difficult, and time consuming to make. These costs must be justified by a customer with a large market opportunity. That is why market maps are so hard to find for the nooks and crannies of the middle market. It is usually private equity firms, with their deep pockets, who can afford to commission mid-market map makers.