Code Blue

Code Blue, based in Winnipeg, MB, describes itself simply: "Demeter is the web site administrator and is a Public Health researcher (Associate Professor - U of M - Faculty of Health Sciences) with particular interests in health policy and health." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.8 out of 10.

On the page itself the strengths are clear: a clearly stated business identity and crawler access and the files AI engines look for. It is passable on some structured data, a workable page structure and partial sitemap and link coverage. What holds it back is credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

It does link out to several social profiles, which helps engines tie the brand together.