codeofpractice.com.au redirects to insurancecouncil.com.au. This page describes the site that domain now serves; the primary profile lives at insurancecouncil.com.au.
AI VISIBILITY SCOREAS OF 2026-09-02 · ENGAGEMII INDEX
5.1/ 10

#187,724 OF 786,506 IN FINANCE & INSURANCE

SCORED BY THE SAME PIPELINE AS 54M+ COMPANIES · SIX ON-PAGE SIGNALS + OFF-PAGE AUTHORITYCHECK ANOTHER SITE →THE INDEX →

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AI Visibility Scorecard

Insurance Council of Australia

Insurance Council of Australia

Unclaimed

codeofpractice.com.au · Finance & Insurance

Somewhat visible. AI bots can read Insurance Council of Australia, but it is missing the structured signals that push citation rate above competitors.

Monitoring for AI engine activity

In the Engagemii AEO index

#187,724 of 786,506 in Finance & Insurance for AI visibility

5

AEO Visibility

i

Borderline · 5.1/10

25

Muse Index Score

i

AI agent readiness

Basic · 25/100

?

AI Adoption

i

None detected · -/100

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About Insurance Council of Australia

from our crawl and measurement

Code of Practice (COP) is a business whose own site puts it this way: "The new Code of Practice is effective from 1 July 2021. Until then, the 2014 Code of Practice remains active." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.4 out of 10.

Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList) and a readable heading structure. It is missing an llms.txt file and a sitemap.

Industry · Finance & Insurance
Last scored · Sep 2, 2026

The 6 signals AI reads

Higher is better · 0-10

Structured Data

5

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

10

Clear headings and answer-style content.

Entity Clarity

6

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

6

Experience, Expertise, Authority, Trust markers.

Technical AEO

6

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

8

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

1

Inbound links from other sites.

Domain Authority

2

Established authority for your domain.

Reference Presence

0

Not in AI knowledge graphs yet.

News & Press

0

No press coverage found yet.

Community

0

No community discussion yet.

Social Mentions

0

No social discussion found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.1/10, Insurance Council of Australia has a working base to build on - fixable, and the signals above are where to start.

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Picked for Insurance Council of Australia: How-To

How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide

The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.

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Source & Attribution

Scored by Engagemii on September 2, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/codeofpractice-com-au

Cite this score: Engagemii (2026). "AEO Score for Insurance Council of Australia." Retrieved from https://engagemii.com/aeo/brands/codeofpractice-com-au

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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