Column Five

What Services Does Column Five provide?

Brand Strategy: Column Five provides comprehensive brand strategy development, creative direction, and brand identity development to help B2B SaaS companies make their brand stand out. Content Strategy & Production: Content planning and end-to-end content creation, including copywriting, design, social content, video production, sales enablement materials, and more. B2B Marketing & Demand Generation: Strategic marketing services including SEO consulting and implementation, web design, distribution strategy, and comprehensive demand generation support designed to create repeatable success and p

Who are Column Five's biggest clients?

Column Five works with Fortune 500 brands, startups, and nonprofits across multiple industries, including technology, finance, healthcare, education, and consulting. Notable clients include major tech companies like Microsoft, Adobe, Amazon, Netflix, Salesforce, and Dropbox; financial services firms like J.P. Morgan, Charles Schwab, and Intuit; consulting companies like Deloitte and Forrester; and educational institutions like UCLA. They specialize in helping B2B SaaS companies scale and grow their content marketing.

How is Column Five rated by clients?

Column Five receives strong client testimonials highlighting their innovative suggestions, storytelling expertise, and ability to make ideas '50x better' according to clients from Dropbox, Redis, and VideoAmp. Clients consistently praise their responsiveness, personalized approach, and ability to feel like 'true partners' rather than just vendors, with testimonials from companies like Zendesk, Intuit, and Narrative 4. The agency is recognized for their 'passion, process, and people' and comprehensive understanding of clients' industries, customers, and prospects, creating work that feels tailo

What is the client onboarding process at Column Five?

Column Five emphasizes a partnership approach, integrating as an extension of your team to help you easily scale your marketing. Their process begins with a kickoff call to understand your brand heart (purpose, vision, mission, values), target audience, and goals, then an in-depth conversation to understand the deliverables and timeline. They believe in creative collaboration, active communication, and creating work that meets your goals and resonates with your market.

What industries does Column Five specialize in?

Column Five works across multiple industries, including technology (especially B2B SaaS), finance, healthcare, education, consulting, real estate, nonprofit/public interest, and venture capital. They have particular expertise in B2B marketing for publicly-traded SaaS companies, helping brands in competitive tech markets differentiate through strategic content and brand storytelling. Their client portfolio spans Fortune 500 companies to startups, with specialized knowledge in serving complex B2B buyers and enterprise sales cycles across regulated and high-growth industries.

What are Column Five's core values?

Column Five believes businesses can shape our world for the better through strong communities, using storytelling as 'the last remaining competitive advantage' to help brands build meaningful relationships and make good choices for people, profit, and planet. Key values include: Be Curious: Lead with questions, listen intently, and learn and teach passionately. Do Good Work: Create things that get results, make you proud, and make someone else's day. Embrace Diversity: Explore unique perspectives that make our ideas and our work better. Act Courageously: Think, speak, and act with conviction a

What makes Column Five unique?

With 15 years of experience, we are experts in content marketing and brand storytelling who can help you uncover the stories only you can tell. In a world of AI-generated content and boring thought leadership, we identify the unique attributes that people connect to and turn them into compelling stories that people can't ignore.

How does Column Five measure ROI?

We set specific, measurable goals before launching and define concrete metrics, focusing on relevant metrics over vanity metrics. We approach ROI measurement as integral to strategy rather than an afterthought. Proper measurement gives you a competitive advantage.