Computer42 IT Support for Edinburgh.

Computer42 IT Support for Edinburgh., based in Edinburgh, Scotland, describes itself simply: "Computer42 IT Support is a local Edinburgh-based company that has been running since 2008. We offer a wide range of IT support to both home and business users." As far as answer engines are concerned it may as well not exist yet: 2.7 out of 10.

On its own pages the site does well on structured data describing the business and a clearly stated business identity. It is passable on basic crawler access. What holds it back is sitemaps and entity links AI can follow, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

There is not much on the page to read either, about 55 words. It does link out to several social profiles, which helps engines tie the brand together.