Conrad Winter Copywriter -

Should You Be Podcasting: Benefits of a Written Blog?

Podcasts are undeniably sexy and growing in popularity in transportation and logistics. But make sure your written blog is optimized and consistent before you go all-in on audio and video. Even if you produce a popular blog, you might fall short of your objective: generating search traffic and qualified leads.

Natural vs scripted – do you really have to choose in video?

Recent video work for Flexcon Containers shows the possibilities for a natural, scripted video. When it comes to company videos, everyone says to keep it natural. That’s a good idea for customer testimonials or employee interviews where rough edges only make the footage more authentic and believable.

Why is it so hard to get coworkers to contribute to the company blog?

Theoretically, coworker-sourced content should work. You have subject matter experts (SMEs) who are willing to write blog posts. Some may even be aggressive in suggesting pieces they’d like to write.

How long’s it been since your last post: Weeks? Months?

It’s time to get past the frustration and get real. I get it. You’re busy. You have product people clamoring for materials for the upcoming trade show and meanwhile you haven’t done a blog post in months while your website redesign has been dragging along in the sitemap stage for-ever.