Trasaterra

Is Cortype a one-size-fits-all framework?

No. Every Cortype Map is tailored to your brand. The work is specific to your identity, audience, goals, and the decisions you need the map to support.

What if I’m not sure who my audience is yet?

That is one of the reasons to use Cortype. The map helps clarify who your brand is best built to reach and what those people may need from you.

How collaborative is the process?

It can be as collaborative as the scope requires. A Base Map can often be completed from a strong intake. The Strategic Map path allows for deeper dialogue, examples, and refinement.

What do I actually receive at the end?

You receive your Cortype Map as a private digital map. It gives your brand a clearer reference point for positioning, audience understanding, communication, and creative direction.

Can I use Cortype with my existing brand, design, or marketing work?

Absolutely. Cortype is designed to become a useful reference for people making materials or decisions for your brand, including owners, teams, strategists, designers, writers, and marketers.