Creamy Animation

How long should an explainer video be?

Based on our 15+ years experience, a typical sales and marketing explainer video, 60-90 seconds is the sweet spot. That length is usually enough to introduce the problem, explain the solution, and give the viewer a reason to take the next step. Videos longer than 2 minutes are better suited for detailed demos, training content, or complex subjects that need more explanation.

How long does it take to produce an explainer video?

Most 60–90 second animated explainer videos take about 4 to 6 weeks from start to finish. That timeline gives enough room to write the script, create the visuals, animate, and complete final video. If the video is simple and the client provides quick feedback, production timelines can be shortened. More complex videos require 6-8+ weeks.If the deadline is urgent, ask about rush production. Just keep in mind that rush project may increase costs because more time and resources have to be assigned to the project.

How much does an explainer video cost?

A standard 1–2 minute explainer video ranges from $5K-$15K, while entry level and short form videos range from $2K-$5K. More complex projects with cel animation, detailed visuals start from $15K. Our projects include the full production process: scriptwriting, storyboarding, custom design, professional voiceover, animation, and additional cutdowns.For a more accurate budget estimate request a custom quote and we’ll recommend the right production approach for your budget and goals.

What is the process for making an explainer video?

Our explainer video production process involves developing a video strategy, writing a script, creating a storyboard, animation and final video. Visit our process page for more details on our production process.

How do I get started?

We’ve made it easy to get started. Fill out the contact from below to request a quote, or go to our contact page to book a meeting.