Made In B

Made In B is a London, ENG business whose own site puts it this way: "Explore unique British artisan products online and gifts for all occasions. At Made In B, we celebrate the rich and diverse works of small businesses and local artisans from Great Britain." When AI engines look at it, they find little to work with. It scores 4.7 out of 10.

On its own pages the site does well on a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data. What holds it back is credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

It does link out to several social profiles, which helps engines tie the brand together.