Custom Built Crates

"Founded in 1992 and with 80+ years of packing expertise on our team, we are leaders in providing innovation in packaging and logistics solutions to the Midwest from our headquarters in." That is how Custom Built Crates introduces itself. When AI engines look at it, they find little to work with. It scores 4.1 out of 10.

On its own pages the site does well on a clearly stated business identity. It is passable on some structured data, a workable page structure and a few credibility markers. What holds it back is the technical files AI engines look for, such as llms.txt or an open robots.txt and sitemaps and entity links AI can follow.

Off the page, other sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic) and Meta AI. There is not much on the page to read either, about 118 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence. The business dates to 1991.