DAGMAR Marketing

What makes us different?

Dagmar Marketing sets itself apart with our commitment to transparency, our data driven approach, and by pulling back the curtain on digital marketing to uncover what truly works. We combine traditional SEO & PPC strategies, with cutting-edge AI, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) techniques to help your business show up where it matters: Google, AI search results, and beyond.

Who will work on our account?

The people who work to get your business may not be the same people who will manage your account on a day-to-day basis. Unless you’re talking to a single consultant or very small SEO company, it’s common to have your account handed over to a project manager or account service executive, so this isn’t a red flag.

Will you collaborate with our internal teams?

If you have in-house marketing or sales teams, ask prospective agencies about their processes for working with these teams. Your digital marketing efforts shouldn’t be in a silo—the more coordinated all of your marketing and advertising work is, the more powerful it can be. While you’re on the topic of collaboration, ask agencies what they will need from you.

How will you measure success?

Unlike almost all other forms of marketing and advertising, digital marketing is all about data, from strategy development to quantifying results. No agency should offer vague answers about how goals are set, what metrics will be tracked, or what you can realistically expect in the way of results. You should be kept regularly and fully informed of the ROI your campaigns deliver.

How do you adapt SEO strategies for AI search and generative engines?

With the rise of Google’s AI Overviews, ChatGPT, and other generative search engines, agencies should be incorporating AI Optimization strategies into campaigns. This ensures your business isn’t just ranking in traditional search results, but is also visible in AI-driven answers where customers are increasingly finding solutions.