Damon's Brain

Advertising. Could A.I ever judge Cannes?

“The simple act of caring is heroic.” Edward Albert Somewhere, someone has definitely asked the question. In my head, it’s in a early Bond film evil lair. The chair swivels around and the dude with the fluffy cat speaks into camera. “Could AI judge Cannes?” The music kicks in and his voice grows louder. The cost savings. The efficiency. The consistency. The fact that it doesn’t need coffee.

Creativity. Can we please have a bit of culture around here?

“Home’s where you go when you run out of homes.” John le Carre We want to be part of popular culture. A phrase that you hear a million times in advertising. It’s one of those phrases. Like make it go viral. There are many phrases like this in our business. They are said so often and kind of sound good, so we don’t have to think too much about it.

Advertising. How do you rob a bank without going into a bank?

“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push – in just the right place – it can be tipped.” Malcolm Gladwell I will get to the bank robbery question in a second but first baby powder. There is an old advertising story/myth that I have heard in various forms over the years that goes like this.