Dark.be

"There's lighting, and then there's DARK lighting. We turn lamps, chandeliers, sculptures and lighting concepts into an art form, for your interior." That is how Dark.be introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.5 out of 10.

On the page itself the strengths are clear: a clear heading structure. It is passable on a partly stated business identity and partial sitemap and link coverage. What holds it back is credibility markers like credentials or reviews, the technical files AI engines look for, such as llms.txt or an open robots.txt and structured data describing the business.

Away from its own site, AI engines recognise it as a distinct business. There is some, but not much, sign that the domain is only lightly established. Beyond that, almost no other sites link to it, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.