Openprise

Is Openprise a data vendor or a data platform?

Openprise is a platform, not a data provider. It orchestrates all your data — including data from the enrichment vendors you already use — cleaning, routing, and matching records across your entire stack. You keep your vendor relationships and your first-party data. Openprise is the layer that makes all of it work together, without code or IT dependency.

How is Openprise different from other data orchestration tools?

Most tools force you into their data model, their integrations, and their workflows. Openprise adapts to yours — handling cleansing, enrichment, routing, and AI scoring your way, across your stack, with no code required. It's purpose-built for GTM Ops teams who need to move fast without depending on IT or rebuilding around a tool's limitations.

Does it replace our CRM or MAP?

No. Openprise works alongside your CRM and MAP, not instead of them. Salesforce records activities. Marketo runs campaigns. Openprise handles everything in between — cleaning, enriching, matching, and routing data before it reaches those systems. Most customers find that Openprise makes their existing tools work significantly better, because the data flowing into them is finally clean and complete.

How long does implementation take?

Most teams go live in under two weeks. Because Openprise is no-code, your Ops team starts building immediately — no waiting on engineering resources or lengthy setup cycles. Start with one high-priority workflow like routing, list loading, or enrichment, and expand from there.