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AI Visibility Scorecard
De Beers Group
debeersny.com · Manufacturing & Industrial
Borderline visible. AI bots can crawl De Beers Group, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#113,575 of 242,445 in Manufacturing & Industrial for AI visibility
5
AEO Visibility
iBorderline · 4.7/10
40
Muse Index Score
iAI agent readiness
Agent-ready · 40/100
0
AI Adoption
iNone detected · 0/100
About De Beers Group
from our crawl and measurement
The World's Leading Diamond Company, based in London, describes itself simply: "De Beers Group is the world's leading diamond company. Discover our work across natural diamond exploration, mining, trading, and brands, and our Building Forever sustainability framework." When AI engines look at it, they find little to work with. It scores 4.7 out of 10.
Our crawl found structured data on the page (WebPage, Organization, WebSite), a sitemap and a readable heading structure. It is missing an llms.txt file.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
0
Little domain authority yet.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.7/10, De Beers Group is crawlable but under-signaled - fixable, and the signals above are where to start.
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The exact fixes for De Beers Group
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on September 11, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/debeersny
Cite this score: Engagemii (2026). "AEO Score for De Beers Group." Retrieved from https://engagemii.com/aeo/brands/debeersny
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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