Debo Ondet | Assistant Editor | Glasgow

"I am a filmmaker and aspiring assistant editor with a working-class background, 10+ years of secondary teaching and 3+ years of hospitality experience, which means I am an effective." That is how Debo Ondet introduces itself. To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 2.5 out of 10.

On the page it is passable on a partly stated business identity. What holds it back is the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow, structured data describing the business, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it and the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).