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AI Visibility Scorecard
Decathlon
decathlon.com · Sports & Recreation
Somewhat visible. AI bots can read Decathlon, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 2 times
ChatGPT · Claude
#668 of 179,841 in Sports & Recreation for AI visibility
6.9
/10
AEO Score
About Decathlon
from our crawl and measurement
"Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more." That is how Decathlon introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.9 out of 10, readable in places and missing in others.
On the page itself the strengths are clear: a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data and a partly stated business identity. What holds it back is credibility markers like credentials or reviews.
Away from its own site, other sites link to it, the domain reads as established and it comes up on Reddit. There is some, but not much, sign that press coverage is thin. Beyond that, AI engines do not yet recognise it as a distinct business and nobody is discussing it where AI engines look.
AI crawlers have visited 2 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
7
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
2
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
5
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
4
Press and news coverage.
Community
0
No community discussion yet.
8
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.9/10, Decathlon has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Decathlon
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Decathlon.
Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/decathlon
Cite this score: Engagemii (2026). "AEO Score for Decathlon." Retrieved from https://engagemii.com/aeo/brands/decathlon
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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