AI Visibility Scorecard
decathlon.com · Fashion & Apparel
Well-positioned for AI search. Its weakest signals, E-E-A-T Signals, Entity Presence and Community, are where Decathlon still has room to grow.
AI engines read this profile 15 times
Meta AI · Amazon Alexa · Claude · ChatGPT
99
AI Naming Predictability
iAI names companies like this often · 99/100
Fashion & Apparel average 14
Top 1% of Fashion & Apparel
See what's behind this score →8.7
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in Fashion & Apparel average 4. Claim your page and Engagemii is your first.
See what's behind this score →40
Muse Index Score
iAI agent readiness
Transactable · 40/100
Fashion & Apparel average 24
See what's behind this score →0
from our crawl and measurement
"Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more." That is how Decathlon introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.9 out of 10, readable in places, missing in others.
The site gets some of it right: it has structured data on the page (Organization), an llms.txt file for AI models, a sitemap. What holds it back is what is absent, including a heading structure that lays out what it offers.
AI crawlers have read this profile 15 times in our tracking, including Meta AI, AmazonBot (Alexa AI) and ClaudeBot (Anthropic).
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
-
Not yet measured.
News & Press
Fair
Press and news coverage.
Community
Weak
No community discussion yet.
Social Mentions
Good
Social discussion and mentions.
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 8.7/10, Decathlon is well placed; the signals above show what is left to gain.
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Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Decathlon lists 551 products, 338 in stock, priced 3.00 to 11,999.00.
The full list of every product we captured is in the product feed (JSON).
Scored by Engagemii on November 7, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/decathlon
Cite this score: Engagemii (2026). "AEO Score for Decathlon." Retrieved from https://engagemii.com/aeo/brands/decathlon
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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