AI visibility score
8.7/ 10Strong
As of 2026-11-07 · Engagemii indexCheck another site →Live terminal →

AI Visibility Scorecard

Decathlon

Decathlon

Unclaimed

decathlon.com · Fashion & Apparel

Well-positioned for AI search. Its weakest signals, E-E-A-T Signals, Entity Presence and Community, are where Decathlon still has room to grow.

AI engines read this profile 15 times

Meta AI · Amazon Alexa · Claude · ChatGPT

99

AI Naming Predictability

i

AI names companies like this often · 99/100

Fashion & Apparel average 14

Top 1% of Fashion & Apparel

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8.7

AEO Visibility

i

Highly visible · 8.7/10

Fashion & Apparel average 4.1

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-

Network Authority

i

Not connected yet

0 relationships on record. Businesses in Fashion & Apparel average 4. Claim your page and Engagemii is your first.

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40

Muse Index Score

i

AI agent readiness

Transactable · 40/100

Fashion & Apparel average 24

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0

AI Adoption

i

None detected · 0/100

Fashion & Apparel average 0

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About Decathlon

from our crawl and measurement

"Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more." That is how Decathlon introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.9 out of 10, readable in places, missing in others.

The site gets some of it right: it has structured data on the page (Organization), an llms.txt file for AI models, a sitemap. What holds it back is what is absent, including a heading structure that lays out what it offers.

AI crawlers have read this profile 15 times in our tracking, including Meta AI, AmazonBot (Alexa AI) and ClaudeBot (Anthropic).

Company ·
Decathlon
Website ·
decathlon.com
Industry ·
Fashion & Apparel
Site status ·
Live (The website showed an active business site when last checked (Oct 31, 2026).)
Last scored ·
Nov 7, 2026

The 6 on-page signals AI reads

Strong · Good · Fair · Weak

Structured Data

Fair

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Good

Clear headings and answer-style content.

Entity Clarity

Fair

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Weak

Experience, Expertise, Authority, Trust markers.

Technical AEO

Strong

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Strong

Sitemaps and entity links AI can follow.

The 6 off-page signals AI reads

How the web signals your brand to AI

Backlinks

Strong

Inbound links from other sites.

Domain Authority

Fair

Established authority for your domain.

Reference Presence

-

Not yet measured.

News & Press

Fair

Press and news coverage.

Community

Weak

No community discussion yet.

Social Mentions

Good

Social discussion and mentions.

What this score means

Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 8.7/10, Decathlon is well placed; the signals above show what is left to gain.

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Picked for Decathlon: AEO & AI Search

The AEO Checklist Every Small Business Owner Needs Right Now

Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.

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Decathlon lists 551 products, 338 in stock, priced 3.00 to 11,999.00.

Show 500 of 551 products

The full list of every product we captured is in the product feed (JSON).

Source & Attribution

Scored by Engagemii on November 7, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/decathlon

Cite this score: Engagemii (2026). "AEO Score for Decathlon." Retrieved from https://engagemii.com/aeo/brands/decathlon

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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