AI Visibility Scorecard
Decent: Your health plan doesn't have to suck
decent.com · Finance & Insurance
Somewhat visible. AI bots can read Decent: Your health plan doesn't have to suck, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 12 times
ChatGPT · Claude · Apple Intelligence · Meta AI
#47,573 of 792,686 in Finance & Insurance for AI visibility
50
AI Naming Predictability
iNamed sometimes · 50/100
More likely to be named than 99% of Finance & Insurance companies
6
AEO Visibility
iBorderline · 5.8/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About Decent: Your health plan doesn't have to suck
from our crawl and measurement
Decent: Your health plan doesn't have to suck, based in San Francisco, CA, describes itself simply: "Decent is a health insurance broker for small businesses. We compare every way to cover your team and improve your plan all year. No separate broker fee." Its AI visibility score is 5.8 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found structured data on the page (InsuranceAgency, WebSite, WebPage), an llms.txt file for AI models and a readable heading structure. It is missing a sitemap.
AI crawlers have visited 12 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Applebot (Siri).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Strong
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Good
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.8/10, Decent: Your health plan doesn't have to suck has a working base to build on - fixable, and the signals above are where to start.
Frequently Asked Questions
Can you get a better deal? Ask Nick.?
Nick Soman · Founder & CEO15 minutes to help make your plan better.Book 15 minutes (opens in a new tab)
Not ready yet?
Tell us when your plan renews, and we'll get in touch before then.Work emailPlan renewal monthChoose a renewal monthOctober 2026 (this month)November 2026December 2026January 2027February 2027March 2027April 2027May 2027June 2027July 2027August 2027September 2027Not sureContact me before renewalWe'll only use your email to reach you before your renewal.Decent Labs, Inc., 2261 Market Street STE 70552, San Francisco,.
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on October 22, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/decent
Cite this score: Engagemii (2026). "AEO Score for Decent: Your health plan doesn't have to suck." Retrieved from https://engagemii.com/aeo/brands/decent
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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