deep trouble

"deep dives, guides and the trouble with culture, media and me today. Click to read deep trouble, by ashley ray, a Substack publication with thousands of subscribers." That is how deep trouble introduces itself. When AI engines look at it, they find little to work with. It scores 4.2 out of 10.

The page falls short on a clearly stated business identity, the technical files AI engines look for, such as llms.txt or an open robots.txt, structured data describing the business, a heading structure that lays out what it offers, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Off the page, other sites link to it and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on and nobody is discussing it where AI engines look. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 55 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.