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AI Visibility Scorecard
De Novo by Elizabeth Holliday
denovocoats.com · E-commerce
Borderline visible. AI bots can crawl De Novo by Elizabeth Holliday, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#329,320 of 704,266 in E-commerce for AI visibility
4
AEO Visibility
iBorderline · 4.4/10
35
Muse Index Score
iAI agent readiness
Basic · 35/100
0
AI Adoption
iNone detected · 0/100
About De Novo by Elizabeth Holliday
from our crawl and measurement
Luxury Artisan Trench Coats, Wool Coats, Jackets and Blazers is a business whose own site puts it this way: "De Novo pieces are for discerning women who refuse to settle for ordinary. Insight-driven designs are ethically and responsibly crafted in the US and made in high-quality fabrics that are." When AI engines look at it, they find little to work with. It scores 4.4 out of 10.
Our crawl found structured data on the page (BreadcrumbList, WebSite, Organization), an llms.txt file for AI models and a sitemap. It is missing a heading structure that lays out what it offers.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
6
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
2
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
6
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
0
Little domain authority yet.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.4/10, De Novo by Elizabeth Holliday is crawlable but under-signaled - fixable, and the signals above are where to start.
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on September 18, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/denovocoats
Cite this score: Engagemii (2026). "AEO Score for De Novo by Elizabeth Holliday." Retrieved from https://engagemii.com/aeo/brands/denovocoats
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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