Derby Brewing

Derby Brewing is a business whose own site puts it this way: "We're a family run brewery and pub company established in 2004. We brew a wide range of unique real ales and craft beers, many of which are multi award winners." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.1 out of 10.

On the page itself the strengths are clear: a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data, a workable page structure and a few credibility markers.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

It does link out to several social profiles, which helps engines tie the brand together.