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AI Visibility Scorecard
The Des Moines Register
desmoinesregister.com · newspapers
Somewhat visible. AI bots can read The Des Moines Register, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 3 times
ChatGPT Search · Meta AI · ChatGPT
#14,646 of 1,839,815 in Media & Entertainment for AI visibility
6.9
/10
AEO Score
About The Des Moines Register
from our crawl and measurement
The Des Moines Register describes itself simply: "The Des Moines Register is the number one source for Des Moines and Iowa breaking, politics, business, agriculture, Iowa sports and entertainment news." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.9 out of 10, readable in places and missing in others.
On the page it is passable on some structured data and a partly stated business identity. What holds it back is the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow, a heading structure that lays out what it offers and credibility markers like credentials or reviews.
Away from its own site, other sites link to it, the domain reads as established, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business.
AI crawlers have visited 3 times in our tracking, including OAI-SearchBot (OpenAI), Meta AI and GPTBot (ChatGPT). The business dates to 1849.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
1
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
3
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
4
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
5
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
8
Press and news coverage.
Community
8
Forum and community discussion.
8
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.9/10, The Des Moines Register has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for The Des Moines Register
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/desmoinesregister
Cite this score: Engagemii (2026). "AEO Score for The Des Moines Register." Retrieved from https://engagemii.com/aeo/brands/desmoinesregister
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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