Valise / Devin Borden

Valise / Devin Borden is a business whose own site puts it this way: "Darryl Lauster Congressional Oath of Office unique bronze 2024 Darryl Lauster Letter of Indenture (18th C.) unique bronze 2023 Powered by Squarespace." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.2 out of 10.

On the page itself the strengths are clear: a clearly stated business identity. It is passable on basic crawler access. What holds it back is structured data describing the business, a heading structure that lays out what it offers, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic) and Applebot (Siri). There is not much on the page to read either, about 81 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.