Deztrox AI

What is AEO (Answer Engine Optimization)?

AEO is the practice of structuring your firm and its content so AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews recommend you when prospective clients ask. Where SEO competes for links, AEO competes to be the answer itself.

How is this different from the SEO we already do?

SEO ranks web pages for human clicks. AEO gets your firm named inside an AI-generated answer, often before any link is shown. They share foundations like clean content and structured data, but AEO adds entity consistency, answer formatting, and tracking of how often each engine cites you.

Which engines do you optimize for?

ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude. We map the questions your clients ask in each, then build the content, schema, and entity signals those engines reward.

Do you only work with professional services firms?

Yes. We focus on law, accounting, healthcare, finance, and advisory practices. The framing for high-trust professional services is different from local retail or e-commerce, and specialising lets us get you cited faster.

How do you prove it is working?

We track your citation share: how often each AI engine names your firm when asked the priority questions in your field, measured against competitors and reported every month.