digitalbytz

What do you mean by digital marketing?

In simplest terms, any marketing effort you carry out online is known as digital marketing. Contrary to popular belief, digital marketing is not a single activity.

What is PPC in digital marketing?

Even if you are hearing the words PPC (Pay-Per-Click) for the first time, you probably have come across it earlier. PPC refers to the ads you see at the top of Google and other search engines. As an advertiser, every time a user clicks on your ad, you have to pay a small fee to the search engine. PPC ads help buy visitors to your site rather than drive them organically there.

How does digital marketing work?

Digital marketing promotes your brand, products and services to a larger audience, helping you increase brand awareness and build trust and loyalty among your target audience. It's more cost-effective than traditional advertising methods. It helps to level the playing field, allowing you to compete with the bigger brands in your industry.

What are the pillars of digital marketing?

Traditionally, digital marketing has eight significant branches.

What is an impression in digital marketing?

Impression refers to the number of times users see your social media posts or search ads. Anytime a user opens your social media post or comes across your paid ads, it is counted as an impression. The impression should not be confused with engagement, where the latter term refers to the number of times a user engages (comments, likes, clicks or shares) your post or ad.