DigitalPR

What Is Digital PR?

Digital PR is the intersection of traditional public relations, social media, content marketing, and search engine optimization (SEO) to increase and improve the online presence of a brand, company, or individual. It is a tangible, measurable strategy that drives sales, backlinks (a critical part of SEO), website traffic, brand awareness, and social following and engagement. Each Digital PR campaign has measurable results, so you know it’s working for your business. Digital PR is the key to success for nearly any business or individual in today’s modern world. It replaces traditional PR tactic

How important is Digital PR?

Google’s Search Advocate John Mueller has said Digital PR is “just as critical as tech SEO, probably more so in many cases.” If you want people to find positive results for you or your business in a search engine, you need Digital PR to help you get there. Contact Digital PR today for a customized Digital PR campaign.

What Is SEO PR?

SEO PR combines search engine optimization (SEO) with public relations (PR) to increase brand awareness, website traffic, and social engagement. It’s a measurable, data-driven approach that can move your brand higher in Google search results, improving ROI. While it uses many of the same creative tactics as traditional PR, SEO PR is aimed at improving search visibility, which leads to more traffic, sales, and revenue. Let the experts at Digital PR customize the perfect SEO PR campaign for you.

Why Is SEO Important in PR?

Search engine optimization (SEO) enhances your online content so it ranks higher in search results. Content can include press releases, whitepapers, social posts, thought leadership articles, and more. Better optimization increases visibility—and that visibility matters. For example: the top 3 Google results get a large majority of clicks; the #1 organic result has a significantly higher average CTR than lower results; and the #1 result is far more likely to get clicked than the #10 result. Digital PR helps you reach the top results. Contact us to learn how.

What Are Some Digital PR Strategies?

Common Digital PR strategies include: (1) Press releases to announce news about your brand; (2) Influencer marketing to reach audiences who support creators they follow; (3) Online articles and guest posting to present your brand with thought-provoking content and earn SEO-boosting backlinks; (4) Corporate videos and interviews to humanize your company and increase message engagement; (5) Media outreach to connect with journalists, outlets, and content strategists for positive coverage. Let Digital PR assemble the perfect strategy for your goals.