#232 OF 244,449 IN FASHION & APPAREL
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AI Visibility Scorecard
direct.asda.com
direct.asda.com · Fashion & Apparel
Somewhat visible. AI bots can read direct.asda.com, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#232 of 244,449 in Fashion & Apparel for AI visibility
7
AEO Visibility
iVisible · 6.9/10
35
Muse Index Score
iAI agent readiness
Agent-ready · 35/100
0
AI Adoption
iNone detected · 0/100
About direct.asda.com
from our crawl and measurement
Clothing, Toys & Baby Products is a business whose own site puts it this way: "Discover the latest fashion for women, men & kids, homeware, baby products & a wide range of kids’ toys. Fantastic quality & style at George at ASDA." Its AI visibility score is 6.9 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found structured data on the page (Organization, BreadcrumbList). It is missing an llms.txt file, a sitemap and a heading structure that lays out what it offers.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Weak
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Fair
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Good
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Good
Press and news coverage.
Community
Fair
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.9/10, direct.asda.com has a working base to build on - fixable, and the signals above are where to start.
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The exact fixes for direct.asda.com
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on September 23, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/direct-asda
Cite this score: Engagemii (2026). "AEO Score for direct.asda.com." Retrieved from https://engagemii.com/aeo/brands/direct-asda
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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