AI Visibility Scorecard
donmacleod.com · Education
Borderline visible. AI bots can crawl Don MacLeod | 22,000 Wake Ups and Counting, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 4 times
Claude · Apple Intelligence · ShapBot
#363,378 of 937,618 in Education for AI visibility
<1
4
AEO Visibility
iBorderline · 4/10
30
Muse Index Score
iAI agent readiness
Basic · 30/100
0
AI Adoption
iNone detected · 0/100
from our crawl and measurement
Don MacLeod is a business whose own site puts it this way: "Don MacLeod daily blog. 30+ years in media and marketing, sharp takes on headlines, scams, culture, and business. New post every morning." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.0 out of 10.
Our crawl found structured data on the page (BreadcrumbList, Person, WebPage), an llms.txt file for AI models and a sitemap.
AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic) and Applebot (Siri).
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Fair
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
Good
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4/10, Don MacLeod | 22,000 Wake Ups and Counting is crawlable but under-signaled - fixable, and the signals above are where to start.
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The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/donmacleod
Cite this score: Engagemii (2026). "AEO Score for Don MacLeod | 22,000 Wake Ups and Counting." Retrieved from https://engagemii.com/aeo/brands/donmacleod
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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