dontbeevilhq.com

Why does a company like this need to exist?

People are turning on technology, and on AI.The sentiment has turned hard, and they are not wrong to feel that way.The technology is not the problem.

What can we do?

We're building this studio to show a different path. To show that we can build a good tech business with strong social benefits.This is in our charter: the studio is incorporated as a Delaware public benefit corporation, which means the law requires the board to balance that good against profit in every decision rather than put profit first.Every product we build follows the same set of clear and strict ethical.

But isn't that a recipe for failure?

Maybe! That is exactly what this venture is here to find out. Three things make us believe it can work:Being AI-native changes the economics completely, and allows for new business models.Building software used to take real capital: developers, go to market, all of it expensive. Now AI agents run the studio itself, marketing, support and operations, not only the code.

What does it look like if this works?

Our goal is to build 100 products that help more than 10 million people every day.Those ten million are playing their best game: better at their craft, focused, spending their time where they have the most leverage, with room left for a rich life beyond work. They would scream if you took the products away, and just as loud if we changed the values they were built on.

What are we starting with?

A new kind of Personal CRM. You care about people and still lose touch with them, and it is not for lack of caring: every tool built for this made you do the filing, so nobody kept it up. This one does the upkeep itself, so you can be great with the people you already know. It never writes to anyone for you.That is the first product we're working on.