Dr. Squatch

Men’s Soap & Grooming ProductsStorefront logoChevronAccountCartNavigationPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusPlusChevronArrow LeftArrow RightArrow LeftArrow RightCertified B describes itself simply: "Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.4 out of 10.

On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data and a few credibility markers.

Away from its own site, other sites link to it, AI engines recognise it as a distinct business and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established and press coverage is thin. Beyond that, nobody is discussing it where AI engines look.

AI crawlers have visited 6 times in our tracking, including OAI-SearchBot (OpenAI), ClaudeBot (Anthropic) and GPTBot (ChatGPT). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2013.