AI Visibility Scorecard
DraftKings
draftkings.com · Sports & Recreation
Somewhat visible. AI bots can read DraftKings, but it is missing signals that would get it named ahead of competitors.
AI engines read this profile 376 times
Meta AI · Perplexity · Claude · ChatGPT
#73 of 251,604 in Sports & Recreation for AI visibility
100
AI Naming Predictability
iAI names companies like this often · 100/100
Sports & Recreation average 17
Top 1% of Sports & Recreation
See what's behind this score →6.6
5.4
Network Authority
iConnected · 5.4/10
8 relationships on record. The bigger your network, the more likely AI picks you.
See what's behind this score →20
Muse Index Score
iAI agent readiness
Basic · 20/100
Sports & Recreation average 16
See what's behind this score →0
Relationship details
See the customers, suppliers and partners named in annual reports →
About DraftKings
from our crawl and measurement
Draftkings describes itself simply: "Sign up today and bet online legally and securely with DraftKings Sportsbook on mobile and desktop." Its AI visibility score is 6.6 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found structured data on the page (FAQPage), a sitemap and a readable heading structure. It is missing an llms.txt file.
AI crawlers have visited 8 times in our tracking, including OAI-SearchBot (OpenAI), ClaudeBot (Anthropic) and Meta AI.
- Company ·
- DraftKings
- Website ·
- draftkings.com
- Industry ·
- Sports & Recreation
- Location ·
- Boston, Massachusetts
- Site status ·
- Live (The website showed an active business site when last checked (Aug 26, 2026).)
- Last scored ·
- Aug 5, 2026
The 6 on-page signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Weak
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Weak
Sitemaps and entity links AI can follow.
The 6 off-page signals AI reads
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Good
Press and news coverage.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 6.6/10, DraftKings has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for DraftKings
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
Already have an account? Sign in
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalSign up free to read the full article and get your AEO fix list for DraftKings.
Source & Attribution
Scored by Engagemii on August 5, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/draftkings
Cite this score: Engagemii (2026). "AEO Score for DraftKings." Retrieved from https://engagemii.com/aeo/brands/draftkings
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
Powered by Engagemii - The Answer Engine Optimization (AEO) Platform