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AI Visibility Scorecard
Draftkings
draftkings.com · computer software
Somewhat visible. AI bots can read Draftkings, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 7 times
ChatGPT · ChatGPT Search · Claude · Meta AI
#918 of 179,910 in Sports & Recreation for AI visibility
6.8
/10
AEO Score
About Draftkings
from our crawl and measurement
Draftkings describes itself simply: "Sign up today and bet online legally and securely with DraftKings Sportsbook on mobile and desktop." Its AI visibility score is 6.8 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found structured data on the page (FAQPage), a sitemap and a readable heading structure. It is missing an llms.txt file.
AI crawlers have visited 7 times in our tracking, including OAI-SearchBot (OpenAI), ClaudeBot (Anthropic) and Meta AI.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
2
Clear headings and answer-style content.
Entity Clarity
3
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
5
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
3
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
5
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
7
Press and news coverage.
Community
0
No community discussion yet.
8
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.8/10, Draftkings has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Draftkings
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Draftkings.
Source & Attribution
Scored by Engagemii on August 5, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/draftkings
Cite this score: Engagemii (2026). "AEO Score for Draftkings." Retrieved from https://engagemii.com/aeo/brands/draftkings
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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