Drunk Elephant

Drunk Elephant is a business whose own site puts it this way: "We are committed to using only ingredients that benefit skin's health and avoiding the 6 ingredients that we believe are at the root of almost every skin issue." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.8 out of 10, readable in places and missing in others.

On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity and sitemaps and entity links AI can follow. It is passable on some structured data and basic crawler access. What holds it back is credibility markers like credentials or reviews.

Away from its own site, other sites link to it and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established and press coverage is thin. Beyond that, AI engines do not yet recognise it as a distinct business and nobody is discussing it where AI engines look.

AI crawlers have visited 5 times in our tracking, including OAI-SearchBot (OpenAI), GoogleOther and ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2012.