AI visibility score
7.1/ 10Good

#336 of 245,938 in Fashion & Apparel

As of 2026-07-31 · Engagemii indexCheck another site →The index →

AI Visibility Scorecard

DTLR

DTLR

Unclaimed

dtlr.com · Fashion & Apparel

Well-positioned for AI search. The breakdown below shows where DTLR is still leaving points on the table.

AI engines read this profile 16 times

Meta AI · Claude · Perplexity · ChatGPT

#336 of 245,938 in Fashion & Apparel for AI visibility

7

AEO Visibility

i

Visible · 7.1/10

20

Muse Index Score

i

AI agent readiness

Transactable · 20/100

0

AI Adoption

i

None detected · 0/100

Share

About DTLR

from our crawl and measurement

DTLR describes itself simply: "The destination for new footwear, apparel, releases and more. Shop the latest trends from top brands like Nike, Jordan, Adidas, Puma, and The North Face. Free Shipping on all orders." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.1 out of 10.

Our crawl found an llms.txt file for AI models, a sitemap and a readable heading structure. It is missing structured data describing the business.

AI crawlers have visited 9 times in our tracking, including ClaudeBot (Anthropic), GPTBot (ChatGPT) and Meta AI.

Industry · Fashion & Apparel
Last scored · Jul 31, 2026

The 6 signals AI reads

Strong · Good · Fair · Weak

Structured Data

Weak

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Good

Clear headings and answer-style content.

Entity Clarity

Fair

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Weak

Experience, Expertise, Authority, Trust markers.

Technical AEO

Strong

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Good

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

Strong

Inbound links from other sites.

Domain Authority

Fair

Established authority for your domain.

Reference Presence

Strong

Recognized in AI knowledge graphs.

News & Press

Weak

No press coverage found yet.

Community

Weak

No community discussion yet.

Social Mentions

Fair

Social discussion and mentions.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.1/10, DTLR has a working base to build on - fixable, and the signals above are where to start.

Frequently Asked Questions

Where to Buy the adidas Adistar Jellyfish "Triple White"?

Read More Read More DTLR is your go-to destination for streetwear, sportswear, and sneakers online.

Is this your brand?

✓

The exact fixes for DTLR

✓

Which AI engines already crawl you

✓

Free AI bot monitoring: see every AI crawler that visits you

Already have an account? Sign in

Picked for DTLR: AEO & AI Search

The AEO Checklist Every Small Business Owner Needs Right Now

Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.

Continue reading in your free Engagemii portal

Free signup unlocks the full article plus your personalized AEO fix list for DTLR.

DTLR lists 1,000+ products, 968 in stock, priced 14.99 to 380.00.

Show 500 of 1,000+ products

The full list of every product we captured is in the product feed (JSON).

Source & Attribution

Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/dtlr

Cite this score: Engagemii (2026). "AEO Score for DTLR." Retrieved from https://engagemii.com/aeo/brands/dtlr

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

Powered by Engagemii - The Answer Engine Optimization (AEO) Platform