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AI Visibility Scorecard

Duncan MacKellar Ins Agency Inc

Duncan MacKellar Ins Agency Inc

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duncanmackellar.com · Professional Services

Borderline visible. AI bots can crawl Duncan MacKellar Ins Agency Inc, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.

AI engines read this profile 7 times

Meta AI · Claude · Amazon Alexa · Apple Intelligence

#329,615 of 490,101 in Professional Services for AI visibility

3.9

/10

AEO Score

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About Duncan MacKellar Ins Agency Inc

from our crawl and measurement

"Welcome to the Duncan Mackellar Insurance Agency's web site!." That is how Duncan MacKellar Ins Agency Inc of Weymouth, MA introduces itself. When AI engines look at it, they find little to work with. It scores 3.9 out of 10.

The site is missing structured data describing the business, an llms.txt file and a sitemap.

AI crawlers have visited 4 times in our tracking, including ClaudeBot (Anthropic) and Meta AI.

Industry · Professional Services
Last scored · Aug 2, 2026

The 6 signals AI reads

Higher is better · 0-10

Structured Data

1

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

4

Clear headings and answer-style content.

Entity Clarity

5

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

6

Experience, Expertise, Authority, Trust markers.

Technical AEO

4

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

2

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

6

Inbound links from other sites.

Domain Authority

1

Established authority for your domain.

Reference Presence

0

Not in AI knowledge graphs yet.

News & Press

0

No press coverage found yet.

Community

0

No community discussion yet.

Social Mentions

0

No social discussion found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.9/10, Duncan MacKellar Ins Agency Inc is crawlable but under-signaled - fixable, and the signals above are where to start.

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Weekly ChatGPT & Claude citation tracking

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Picked for Duncan MacKellar Ins Agency Inc: How-To

How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide

The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.

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Source & Attribution

Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/duncanmackellar

Cite this score: Engagemii (2026). "AEO Score for Duncan MacKellar Ins Agency Inc." Retrieved from https://engagemii.com/aeo/brands/duncanmackellar

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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