AI Visibility Scorecard
Durham Toffee
durhamtoffee.com · E-commerce
At 1.67/10, Durham Toffee is near-invisible in AI search today. Most AI engines will not name it when asked about its category. The weakest signals are Structured Data, Content Structure and E-E-A-T Signals. That is fixable, and the signals below show where to start.
Monitoring for AI engine activity
In the Engagemii AEO index
Top 50% in E-commerce for AI visibility
7
AI Naming Predictability
iRarely named · 7/100
E-commerce average 18
Top 89% of E-commerce
See what's behind this score →1.67
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in E-commerce average 9. Claim your page and Engagemii is your first.
See what's behind this score →20
Muse Index Score
iAI agent readiness
Transactable · 20/100
E-commerce average 27
See what's behind this score →0
About Durham Toffee
from our crawl and measurement
"We're a Durham, NC toffee company creating sweet gifts and fostering connection. Durham Toffee specializes in artisan toffee and peanut brittle sweets, which make the perfect treat to share." That is how Durham Toffee introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 1.67 out of 10.
Our crawl found structured data on the page (BreadcrumbList, WebSite), an llms.txt file for AI models and a sitemap.
- Company ·
- Durham Toffee
- Website ·
- durhamtoffee.com
- Industry ·
- E-commerce
- Site status ·
- Live (The website showed an active business site when last checked (Nov 1, 2026).)
- Last scored ·
- Nov 9, 2026
The 6 on-page signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Fair
Sitemaps and entity links AI can follow.
The 6 off-page signals AI reads
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
-
Not yet measured.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 1.67/10, Durham Toffee is near-invisible to AI engines today. That is fixable, and the signals above are where to start.
Why your brand doesn't show up in ChatGPT answers (and how to fix it)
ChatGPT doesn't crawl the web like Google does. When someone asks Claude about the best project management tools, the model isn't searching your website in real-time. It's pulling from training data that stopped months or years ago.
Continue reading in your free Engagemii portalSign up free to read the full article and get your AEO fix list for Durham Toffee.
Source & Attribution
Scored by Engagemii on November 9, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/durhamtoffee
Cite this score: Engagemii (2026). "AEO Score for Durham Toffee." Retrieved from https://engagemii.com/aeo/brands/durhamtoffee
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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