Evaluative Criteria, Inc

What is Evaluative Criteria, Inc (ECI)?

Evaluative Criteria, Inc (ECI) is a full-service consumer insights market research company founded in 1973. ECI is part of the CRG Global portfolio of companies and is a leader in the execution of custom research for Innovation and Brand teams.

What research services does ECI offer?

ECI offers research across five disciplines: Innovation (idea evaluation, concept screening, product testing, sensory/guidance testing, early trier research, claim effectiveness testing), Landscape (market structure, segmentation, brand health, customer experience), Positioning (customer disposition, brand affinity, consumer-brand discrimination), Marketing/Communication (brand/ad tracking, communication evaluation, digital copy and ad testing), and Shopper/Trade (path to purchase, packaging/shelf designs, pricing strategies, mystery shopping).

What industries does ECI specialize in?

ECI has specialists across a wide variety of industry sectors including adult beverages, beauty, business to business (B2B), consumer packaged goods (CPG), customer experience, health and personal care, oral care, OTC health care, pet care, restaurant, and retail.

What is ECI's approach to market research?

ECI's approach focuses on four pillars: Solutions (not products), Adaptable (to meet needs and budget), Results (to move business forward), and Stakeholder-focused (results utilized by all stakeholders of your organization). ECI strives to understand your category, competitive landscape, and business issues to develop inventive, thorough research designs.

What specialized audiences can ECI research?

ECI has specialized audience interviewing experience with affluent consumers, Hispanics (bi-cultural and low acculturated), matures/seniors, salon experts, dentists/MDs, luxury shoppers, millennials, and teens.

Does ECI operate globally?

Yes, through a joint venture with Strategir, ECI offers global project management with 40+ years of expertise, providing on-the-ground research coverage around the globe including the United States, Canada, Mexico, Brazil, France, Germany, Italy, Spain, United Kingdom, Morocco, South Africa, Russia, and China.

How can I contact ECI?

You can reach ECI by phone at 914-631-1019, by email at [email protected], or by visiting the contact page at eci-research.com/contact. The office is located at 520 White Plains Road, Tarrytown, NY 10591.

Who is the parent company of ECI?

Evaluative Criteria, Inc is part of the CRG Global portfolio of companies, a global market research company with over 30 years of dedication and commitment to the market research industry, operating in 50+ countries.