Ian Rhodes

How To Build an Ultra-Lean £1m Ecommerce Business (that Founders Can Actually Profit From!)?

I wanted to write this article in hope that it’s read before any entrepreneur looking to start an ecommerce business starts investing heavily into their brand. Mainly for DTC businesses. Mainly for products where the category allows business to scale. Mainly with a whole range of generalised assumptions. But that’s …

If your Google Ads Channel Performance Report looks like this, is there any need to run PMAX?

So we’ve all pretty much defaulted to PMAX as the default choice for our Google Ads campaigns. Google won in the end. I’ve got a question for you, though. When one channel is carrying the entire weight of your paid performance, handing budget control to an algorithm that spreads it …

Have We Forgotten About Big Picture Marketing Strategy?

Going DTC gives you the opportunity to think big. It’s part of the reason for the shift away from retail reliance in the first place. DTC offered you freedom. Not from a margin viewpoint (although we all dream of better margins) but from a marketing viewpoint. There’s a question I …

“So Ian, you’ve gotten to know our brand, what are you going to do to help us grow sustainably and profitably?

I’m going to share with you the process that I share with any brand I partner with. Think of it as an open letter to you. It’s not my ‘secret sauce’, rather a structure I’ve refined over the many MANY years running this business. Feel free to steal it. Most …

What’s Holding You Back from Building a Market-Leading Affiliate Program in Your DTC Niche?

Here’s something that bothers me. Affiliate marketing rarely comes up in the conversations I have with ecommerce founders. Not because it isn’t working (they’re not doing it!), but because it’s barely on their radar.