Edgar Ward

"Edgar Ward is a London based artist working mainly with ceramics and stone carving. He has created permanent artworks for public spaces and historic buildings, and regularly exhibits his." That is how Edgar Ward of London, ENG introduces itself. As far as answer engines are concerned it may as well not exist yet: 2.9 out of 10.

On its own pages the site does well on a clearly stated business identity and crawler access and the files AI engines look for. It is passable on some structured data. What holds it back is sitemaps and entity links AI can follow, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

There is not much on the page to read either, about 17 words.